For Independence Day, maib brings "Răsai" back through the voices of a new generation.
In the year the Republic of Moldova celebrates 35 years, maib marks Independence Day with a reinterpretation of the song "Răsai" - a tribute to the work of the two artists and a new chapter in the "You Drive. maib" brand campaign.
A country's independence is written through history, but it gains meaning every day through its people. Through the freedom to choose, to start, to create, to build a family, a business. To stay or to return. To trust your own path.
In 1991, the Republic of Moldova set out on its journey as an independent state. That same year, the story of maib began. What followed were 35 years of change, new beginnings and generations growing alongside the country. And maib has been part of this transformation, supporting the people and businesses that have helped develop Moldova's economy.
When you drive, a country grows. For 35 years. maib
The message naturally continues the idea behind the "You Drive. maib" brand campaign, built around a simple role: people choose their own direction, while maib is there beside them as a co-pilot, providing the solutions, support and confidence they need to keep moving forward.
For Independence Day, we chose to tell this story through music and through a song that holds a special place in our collective memory.
In a contemporary interpretation, "Răsai" can now be heard in the voices of a new generation, preserving the emotion and power of the original creation. The spot was filmed at the Candle of Gratitude, a location chosen for its symbolism: a tribute to those who came before us and a connection between generations.
This is not the first time maib has returned to the work of Doina and Ion Aldea-Teodorovici. Previously, "Scrisori pe zăpadă" received a new interpretation by the young artists of Auditoria. With "Răsai", we continue this journey, bringing a creation known and loved by generations into the present.
For maib, 35 years are also about the journey we have shared with our customers. About a first home, a business that started with an idea, an investment, a plan brought to life, or the courage to make a new beginning. Different moments, personal choices that, together, become part of a country's evolution.
Throughout all these moments, the direction has belonged to the people. The role of maib has been, and remains, to be a co-pilot - helping customers turn choices into steps forward and plans into reality.
We look back with gratitude at what we have built together and forward with confidence to what comes next: the next idea, the next business, the next dream, the next generation.
When you drive, a country grows. For 35 years. maib