Moldovan bakery products are enjoyed today in Germany, France and Ireland
Bardar Bakery has established itself as one of the most highly regarded local businesses on the international market, thanks to the quality of its products and its original recipes. In 2025, the company took part in the “Export Missions” program initiated by Invest Moldova Agency, which opened new opportunities for expanding into foreign markets and strengthening commercial partnerships with EU countries. As a result of this participation, the bakery managed to build connections with key players across various segments, leading to the start of its collaboration with Kaufland Romania in 2023.
”We have potential not only locally, but also internationally”
On December 4, 2025, Bardar Bakery celebrates 25 years of activity, a quarter of a century dedicated to quality, innovation, and continuous development both locally and internationally. The company was founded out of the desire to offer the local market bakery products prepared according to traditional recipes, using fresh ingredients that bring back the authentic taste of childhood for many of us. Thanks to its expansion into international markets, the bakery now successfully sells its products in more than 170 stores in Romania, as well as in France, Germany, and Ireland.
“Our story began with classic products, after which consumer preferences shifted toward healthier options, along with increased attention to packaging, sustainability, and versatility. Throughout all these years, our customers have inspired us through their positive feedback and their desire to rediscover the taste of childhood in our products. This made us realize that we have potential not only locally, but also internationally,” says Victor Nistorică, Administrator of Bardar Bakery.
The company began exporting its first products to Romania in 2022, and later, in 2024, expanded its exports to Germany, Ireland, and France. Among the entire range exported to the EU, the most popular items are the traditional pies, which account for 70% of the total export volume.
Participation in the “Export Missions” program held in Germany provided Bardar Bakery with a valuable experience, thanks to direct interactions with international distributors, which helped the company better understand how to integrate effectively into the European market.
At the same time, the bakery’s participation in one of the world’s largest agri-food exhibitions — ANUGA 2025, significantly strengthened the brand’s international visibility.
“Our collaboration with Invest Moldova Agency came naturally, at a moment when we were aiming to expand into international markets. This event offered us an excellent platform to connect with potential partners from Romania and Germany, and to gain a clearer understanding of the specific packaging, certification, and logistics requirements for food exports,” said Victor Nistorică.
In 2023, Bardar Bakery recorded an 80% increase in export revenues, which accounted for 20% of its total income. According to Victor Nistorică, the company’s export plans through 2028 aim to reach a share of more than 50% of its overall turnover.
“The Export Missions program helps us become competitive and visible on a global market”
“Following the economic missions, our bakery established new contacts with distributors and retailers from Germany, Romania, France, Estonia, Lithuania, Belgium, and Italy. Without a doubt, these participations have helped us refine our long-term export strategy. As a result, this program enables us to become competitive and visible on the global market thanks to our traditional products — something that has meant a great deal for a brand born in a Moldovan village,” concluded Victor Nistorică.
The “Export Missions” program of Invest Moldova Agency aims to promote local producers and the export of high-quality artisanal products to international markets.
To date, more than 220 local companies have taken part in these missions, successfully selling their products in eight countries, with a total export volume of approximately 5 million euros.
This material is part of the campaign “From Moldova. To the Whole World” — an initiative of Invest Moldova Agency dedicated to promoting local producers on international markets.
