The new Chisinau outdoor advertising regulation will destroy 95% of advertising space and deprive the municipal budget of 27 million lei per year.
This was discussed at a meeting of the Economic Press Club on Thursday, dedicated to the draft new regulation developed by the mayor's office of the capital. Chisinau's outdoor advertising industry consists of 120 players, of which half are companies that place advertising panels exclusively for their own purposes, and the second half are operators (advertising agencies) renting out space. In 2019, the market volume was estimated at 80 million lei, covering 39 thousand square meters of advertising space. Outdoor advertising agencies employ 800 people plus 700 people in related industries. ...